| Want to Run Your Own Public Relations Campaign? |
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By Christine Henry Woodward Small business owners know they need to get as much exposure as possible with a targeted marketing and public relations campaign that publicizes their brand and advertises their products and services. But they often face a dilemma: “How do I implement an effective campaign on a shoestring budget? Do I really have to hire an expensive agency to do it right, or can I do it myself?” Having an entrepreneurial spirit, many try to develop and execute a marketing and public relations campaign by themselves. Unfortunately, since they lack the expertise, the campaign often fails. The situation is made worse when they realize how much time and money they spent (time and money that would have been better spent on their core competencies, sales, product development, etc.). They wonder if they should have spent the money with a large marketing/PR firm. After all, they’re the experts, right?
Right. But that doesn’t mean you can’t run a successful marketing and public relations campaign by yourself as a small business owner. You don’t have to choose between paying big agency fees and not doing anything at all. Now there’s a company that gives you all of the tools to brainstorm, develop, implement, and track the results of your own public relations campaign.
My PR Tools takes the guesswork out of creating your own public relations campaign. We provide: • A roadmap to success: Step-by-step DIY guides show you how to make a public relations campaign truly work for you Ready To Start Your Campaign?
By Christine Henry Woodward |
