| Making Your Website Journalist Friendly |
|
By Christine Henry Woodward You may not realize it, but your website is an essential tool for the media. The vast majority of journalists list the company website as their first stop when researching a story. If your news release attracts a reporter’s attention, it is likely that he or she will go straight to your website for additional information. Journalists are very busy people, so it’s important to make their job as easy as possible. Don’t make them search all over your website for information. Including a Newsroom on your site allows a reporter to quickly access all the important details he or she needs about your company. Your Newsroom should feature: • Complete company media kit, including a current firm profile, an overview of products and services, fact sheets on major projects, corporate history, and bios of key management
• Recent news articles and press releases • The current issue of your newsletter (if you have one) and an archive of past issues • High-resolution (300 dpi) images of products, projects, events, and your top management • Full contact information for the person authorized to talk with the media: name, title, phone, cell phone and email address It’s important that all content in your Newsroom (and on your website in general!) be completely accurate, reliable, well written, and up-to-date. Be sure to review the content every few weeks to add new information and delete outdated content. Make it easy for journalists to get the information they need, and you are increasing your chances of getting the right coverage for your company. About the author: |
