|
Written by Chris Woodward
|
|
Friday, 15 April 2011 20:24 |
In a fully integrated strategic marketing plan , all the elements are designed to work in concert to maximize their overall impact. Here are the basic elements of a well-rounded campaign for professionals to get maximum exposure in your target market:
- Know Your Target Market: What are their problems and concerns?
- Develop Your Key Messages: Develop the key themes and messages that will be emphasized across all the activities in your strategic marketing plan. Focus on the benefits that you bring to clients.
- Website: Make sure your website is well-designed, professional and showcases your expertise.
- Marketing Materials: Visually appealing marketing materials that deliver a compelling message enhance your professional image and bolster your credibility.
- Direct Marketing: Communicate with your target market on a regular basis through direct mail and email marketing campaigns that make an impact: publicize your expertise and your successes, and what sets you apart from the competition.
- Client Newsletters: Launch a newsletter that gives your target audience valuable information that they want and need.
- Client Events: Host or participate in seminars and panels that showcase your expertise. Join with power partners to add value and increase attendees.
- Networking: Achieve greater visibility by focusing on the business, professional and civic organizations that attract your target clients.
- Social Media: Build out your Facebook business page and LinkedIn profile.
- Media Exposure: Raise your visibility and enhance your reputation with guest columns and published articles.
- Advertising: Advertise in media outlets in your target market, stress the benefits that you bring to clients.
For more insight into marketing strategies for professionals, call me for a free strategy session. I’ll be happy to show you how to increase your book of business with affordable marketing strategies that hit the sweet spot with your target clients. |
