News (of course!): Recent news articles and press releases, and current and past issues of your newsletter. A great way to get added mileage out of your media coverage is to feature it on your website.

Complete media kit: Create a media kit and make it available in your Newsroom as downloadable PDFs. Your media kit would include:

• Company Profile: Also known as a backgrounder, this highlights how you stand out in your industry, your key products and services.
• Fact Sheet: This serves as a handy reference guide to your company, providing all the basic facts at a glance.
• Key Services or Products: Provide an overview of your major services or product lines, and individual service or product sheets as applicable.
• FAQ: An FAQ (frequently asked questions) is a series of questions and answers that addresses timely topics related to your company or industry.
• Company History: Make it brief, but stress the expertise you have built up over your years in business.
• Biographies of Top Management

Photography: You should have high-resolution (300 dpi for print) images of products, projects, events, and headshots of  top management.

Podcasts: Your site could include podcasts of your published articles and company newsletter for those who would rather listen to the content instead of reading it.

Contact information: Be sure to include full contact information for the person authorized to talk with the media: name,  title, phone, cell phone and email address.

Creating a Newsroom on your website is a great DIY PR tactic for a small business. You’re making the journalist’s job easier and helping to ensure accurate coverage by providing compete, relevant and up-to-date information about your company.