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Written by Chris Woodward
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Tuesday, 31 January 2012 21:24 |
LinkedIn is a great tool for professionals to build a strong network of contacts and stay top of mind as an expert in your field. Via LinkedIn you have the opportunity for more frequent interaction with existing and potential clients than if you only saw them at a couple of events each year. Get back in touch with important contacts, collect a lifetime of business connections, and cultivate a strong base of referrals and prospects. The following is excerpted from Social Media Strategies for Professionals and Their Firms, by Michelle Golden.
How to Get Active
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Written by Chris Woodward
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Monday, 09 January 2012 17:52 |
One important audience to keep in mind in all your marketing activities is your power partners. Who are your power partners? These are your fellow professionals who are an important pipeline for leads, referrals and new business. For example, if you're a financial planner your power partners would be CPAs, bankers, estate attorneys, and tax attorneys. How do you reach them and stay top of mind?
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Written by Chris Woodward
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Wednesday, 07 December 2011 17:51 |
If you’re a professional — an attorney, doctor, dentist, financial planner or CPA, etc.— you probably don’t get the majority of your clients from online searches. But your website is typically the first place a potential client will go to find out more about you. A sophisticated website enhances your legitimacy and credibility and communicates your expertise.
Most likely visitors will land on your Home Page. Your homepage should motivate your visitors to learn more about your services and convert them into taking action. Some tips to accomplish this:
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Written by Chris Woodward
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Thursday, 03 November 2011 19:57 |
Honestly, it’s not rocket science. If you want to get an editor’s attention then all you have to know is this: Editors print what their readers are interested in. It’s just that simple. So do some research on the media outlets (print or online) that you want to be featured in, and then follow these press release tips:
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Written by Chris woodward
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Wednesday, 24 August 2011 17:24 |
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Although the world is operating more and more online, it's important to note that visually appealing, well-designed print materials that deliver a compelling message will enhance your professional image and bolster your credibility. In developing materials to promote your services, you’ll want to include these main elements:
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Written by Chris Woodward
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Thursday, 09 June 2011 19:19 |
Speaking engagements provide excellent opportunities to raise your company profile and are especially important in promoting your professional expertise. Get proactive in securing speaking opportunities...here are the basic steps:
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